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The War of the End Times Is Here

I received a very strong feeling this morning on awaking, telling me everything is going to be OK.

Why is this important?


As you all know, I believe we are already immersed in the final war, the war of the End Times. This occurred to me based on reading about the times of the Moshiach (Messiah).


Already I thought that the founding of Israel as a modern Jewish state is part of these times. And that due to our lowly spiritual state the struggle for it is painful, awful, drags us down, and at times has involved evil deeds unfortunately.


Something I read the other day (can't find the link) enlightened me that this whole thing about "fake news" is just another chapter in our evolution, and in the war.

The proliferation of vicious, malicious lies and character assassination of innocent people, while monsters are held up as role models, is the material expression of the Devil rising up to deceive us as forcefully as possible.

For if we were left to ourselves we would immediately recognize truth from evil and act accordingly. The Messiah would come right away and Satan's job, ordained from Heaven, is to oppose that.


The source is a PDF readily available online at I don't know who put it together. It is a compilation of Jewish mystical writings aimed at helping us understand the exile and path to ultimate redemption on a deeper level. (The discussion of the enemies we face is on p. 54.)

Note: This text is Jewish in nature. It is primarily abstract and conceptual. If you're a technical, literal person, and you don't like Kabbalistic type inspirational readings, it may not be meaningful to you and may even be off putting.


Because for those of us who are interested in this type of thing, it is powerful. My gut tells me we are looking at truth here.


We are in exile, not just as Jews but as a planet. Good is put down and imprisoned. Evil and suffering dominate.


These are the conceptual enemies we face. I would argue that you should not correlate them with specific religions. They are the energies of evil.

1) Esav - Satanists, idol worshippers, sorcerers, magick practitioners, witches, etc. -- people who believe in harnessing the power of science/natural law while *rebelling* against God. To clear something up, Esav is *not* the Christians.

2) Yishmael -- the wild, warlike, conquering descendants of Ishmael in the Bible. This is a bit unclear to me as I personally distinguish between radical Islamic terrorists and the God fearing Muslims who are not cruel, godless, woman-abusing conquerors.

 3) The Erev Rav - this is the worst group of all, the "mixed multitudes" meaning they combine good and evil and intermingle with our Torah scholars, and among all good and God fearing people, pretending to be good and sometimes seeming successful, but really they are evil deceivers who turn people away from holiness.


The text says that the Erev Rav "is our greatest enemy" who has the capacity to join Esav and Ishmael together and "destroy Israel and the entire world."


We are told that the worst enemy, the Erev Rav, "works only through deception and roundabout ways" and that "we must strengthen ourselves for this war."

Further we are not free to shirk it: "Anyone who does not participate in the battle against the Erev Rav becomes, de facto, a partner...and was better off not being born in the first place."


The text emphasizes elsewhere (p.46) that "the simple Jews are the ones who sustain the world."

I believe this means the simple PEOPLE WHO FEAR GOD, not just the Jews - keep in mind this text is aimed at Jewish people.

If you read Isaiah 66 it is clear that Messianic times involve the salvation of all the good people from all the nations.


The End Times (as per the text) are characterized by: Immoral people and particularly immoral Jewish leaders posing as true leaders. A flood of immorality. Money worship. Worship of image instead of goodness. Widespread deception. Deception.

In response we must do the simple and obvious things.

1. Seek truth and speak truth. Stay away from questionable people no matter how they "seem". We all know people of high regard regularly abuse their station.

2. Pray to God. Only God. It can be in simple terms. God loves simple honest people. He is not with the sophisticated intellectual who has no fear of Him.

3. Find like-minded people and resolve to serve Him and only Him as part of the worldwide community of believers.

4. Repent. That means trying and resolving to be better. It doesn't mean anything else.

5. Give. Financially support the true poor scholars who study Torah for its own sake. Give charity to the needy. Help with your activism. Selflessness.


The final war has begun.

We will all be judged. We are not really worthy.

But God sees into the hearts of Man. And He has mercy on us for the sake of our efforts, and for the sake of the children.

For goodness sake, please get involved and help.

You have my permission to share this.

5 Ways Government Branding Is Harder

  1. Brand architecture: This is the discipline of assembling names and logos into a coherent framework. In the private sector it's easier because your end game is basically profit. (The challenge there is to balance long-term investment in reputation with short-term gains in revenue.) In government it is extraordinarily difficult to pursue any sort of brand architecture strategy without involving many stakeholders with competing interests, and without invoking many levels of law, regulation, policy, and so on. Without a clear identity strategy that puts you in a context of related identities, the communication you provide is far less likely to be impactful. 
  2. Brand leadership: In the private sector it is generally more or less clear who is responsible for the development and the articulation of the brand. In government, the lines are frequently muddied as most initiatives are cooperative in nature. 
  3. Brand metrics: The private sector has relatively reliable formulas with which to measure the strength of a brand; fundamentally, you can examine the performance of one product as versus its competitors. Yet the government does not have competition, and its outcomes (e.g. a drop in crime rates) are difficult to correlate with brand success. The closest one can come is an attitudinal measure, such as perceptions related to trustworthiness, but again it is difficult to determine with certainty how those perceptions concretely add to or subtract from performance. 
  4. Brand confusion: In government the term "branding" is frequently confused with "logo and tagline development," and this activity is distinguished from "advertising," "marketing," and so on. In the private sector there is a far greater understanding that all activities connected with image are connected, and so even seemingly humdrum materials like an employee orientation manual are seized up on as an opportunity to develop equity. 
  5. Brand boredom: For all its glamorous associations, branding is usually a very ordinary and even boring activity because it fundamentally requires consistency: doing the same thing over and over again. In the government, when a new program is launched, there is frequency a desire to show it off -- thus the trademark image of "ribbon-cutting" that can be seen in so many official publications. Instead of muddying the water with shiny new pennies every now and then, there is a strong need for government to get used to the idea that great brand work is about as humdrum as can be. 

All opinions my own.

Open Letter to a Broken Website

Dear Sir or Madam:

I am writing to inform you that I hate your website.

Maybe you think that nobody actually uses websites nowadays -- what with Facebook and all -- but I use yours, and it totally sucks.

Why do I feel strongly enough to write you a letter?

Well, for the one thing, I had a problem with my bill the other day. And I had to navigate my way through approximately 50,000 pages of content just to submit you an email.

(If you count the multi-factor security page that total would be 50,001.)

Believe me I tried not to bother you. I did. I went to the Community Forum-slash-Knowledgebase to see if there were some answers there.

But nope, nada, nothing.

I tried to use your Chat function but it seems the Chat hours are only 9-4.

It said that you have telephone-based customer service too. But you know how telephone customer service is, right? Usually totally frustrating.

In case you wanted to know what I thought of the "Splash Page" on Page One of your website: Love it!

Really, I do.

I wanted to know that you have at least four or five new and interesting projects going on right now, and that they take up almost half the page they're so important.

It's also great that your overall design is so incredibly spare.

So spare, in fact, and so much white space -- I almost didn't see the "Help" link.

But it's a good thing you had it at the bottom of the page -- way down, maybe, way below where I would have thought to look for it in the first place -- but fortunately, there it was.

It would have been nice to access your webpage from my mobile device, but that totally didn't work.

And I didn't really feel like searching for an app with your name on it.

Sorry if this hurts your feelings, Company, but there is more to selling a shiny high-tech service than the snazzy service itself.

Much more, in fact.

What I wanted from your website was a way to tell somebody, quickly, that I needed some help to fix an error -- not my error, mind you, but yours.

So please fix your website.

Right now you're limping, and I didn't sign up to spend all that money every month to pay for your broken leg.




All opinions my own.