If you haven't heard about it by now, Kane Zipperman's girlfriend cheated on him. He tweeted the texts. Included memes. As of June 6, there were 75,000 retweets.
Deconstructing the Twitter account, there are at least 5 themes that make it stand out.
If you don't know how to create viral content, you will after reading this post.
1) Funny, Sarcastic, Authentic
This is an epic text conversation. You can't read it and not laugh.
Everybody can relate to the fear or reality of being cheated on, to the suffering and rage of the cheatee.
3) Includes Everyone
4) Multimedia, Varied Media
5) Shamelessly Self-Promotional
* All opinions my own.