Reputation 4.0


In the future your resume will be irrelevant.

Everything you've ever studied, and the feedback you received, will be on the grid and connected to your fingerprint, a microchip, iris recognition or something like that.

Your work experience will be added, tracked by your social security number.

Peer reviews will be added to your jobs in much the same way as it occurs now on LinkedIn, except you'll be getting 360 degree ratings, with words, not just the short kind and not mostly positive.

There will be a 5-star system. You will have to be honest and fair and kind and effective, or nobody will want to work with you.

People with more positive and meaningful search results, updated at consistent intervals, focused on specific topics, will have the advantage.

That's why you should update your social media streams frequently, as well. Get involved with industry activities. Volunteer or teach. Anything involving interaction.

Your personal life will be part of this matrix, so you can't be nice at work and nutty or worse with your family.

Reputation is built over many years, and if you develop a system you can automate it to some extent. But it will always take much thought and effort.

It isn't something you can buy, or escape.

* All opinions my own. Photo via Wikipedia.

The Future of Apps Is Snapfix (10 Rules To Live By)


There was this great commercial on TV the other night for an app I had never heard of. It's called "SnapFix,"and it's so brilliant I can't even believe they really did this.

You take a picture of the problem you're having at home, and Angie's List finds someone automatically who can fix it for you. 

That's incredible! It saves so much time! 

In the old days, if you were lucky, you'd have a single "handyman" who could fix "everything." And you were at their mercy, because you didn't know what they were doing and probably weren't home all day to watch, either.

Angie's List revolutionized the whole process of hiring help with its reviews. Suddenly there is a verified database of people who are joining together to provide feedback on contractors, so you know what to expect in advance.

But then Angie's List went a step further. I don't know what their revenue model is, but someone must have realized that the real goldmine is to make it stupidly, incredibly easy to hire help for your home. You don't have to Google the type of service, just take a photo and Angie's List will do the rest. They are the intermediary, adding value to both sides.

Whether it's successful in the end or not, here are 10 lessons we can derive from this incredible idea:
  1. User Comes First: App is focused on helping the user do something - one thing - one focus.
  2. Ease of Use: App is incredibly, stupidly easy to use.
  3. Interactivity: There is an interactive element, such as taking a photo.
  4. Intelligence: There is a "smart" element, such as the app figuring out what kind of service provider is needed based on taking a photo.
  5. Service Revenue: App drives revenue to a service provider.
  6. Synergy: App and brand together accomplish more than one by itself - 1 + 1 = 3.
  7. Uniqueness: App has a distinct brand name.
  8. Endorsement: App is launched through supportive integration with a well-known brand.
  9. Cross-Media: App is promoted through social media and traditional media, such as TV.
  10. Innovation - Industry Creation: App creates a new category of service - there isn't even a name for an industry called "take a photo and find a service provider."

* All opinions my own. 





The Problem With Government Social


Life, and death. 

Wanting to know more. To understand.

To share - make a connection.

These are the elemental fibers of social media. They are real, not a fantasy.

Government-generated content too often feels like an affront against what it's supposed to be.

It's like there is a party, and we broke into the party, going "hey, we're cool too."

I don't mind corporate social media as much, because they're explicitly selling.

But much government content, no matter how professional, often has a propagandistic feel, especially in the context of so much scandal.

Unless it's pure educational fact. Not self-serving. Beneficial to the people it reaches.

There are reasons why so much of government social media, and communication for that matter, looks the way it does. It's safe. It's marketing. But it's junk food - not healthy in the long term.

Every agency has its scandals and controversies. Good, informational use of social media could diffuse these. 

The government should not pretend to personify itself - to be a "friend."

It should provide content that answers questions and solves citizens' problems - the problems they collectively hire each agency to solve.

It's a philosophical difference, you see? One rooted in the original intent of social media. Which was to serve as the community well, the town hall, the gathering place. 

Meaningful, comprehensive information is not dry and boring. It's not a reputation risk to share. It's what people want from the government. Open data is really this.

Good social media - great social media - is not an option. It is our job.

* All opinions my own. Photo via Wikimedia. 

Visionaries Don't Miss Milestones


In Geoffrey James' new book "Business Without The Bullsh*t" he talks about 12 kinds of bosses - 11 of them are bad.

One is "The Visionary," perhaps gifted but who can't seem to shift from the future to the right-now. 

This isn't helpful to the team. The boss has got to be "how-focused," as in how to get from here to there.

The world is full of people with bright ideas. Few are able to implement. Few are:

* Critical 
* Linear 
* Logical
* Strategic 
* Insightful
* Holistic
* Courageous
* Committed 

...all at once.

Hat tip to a real visionary, who encouraged me to focus more on the "how," and stop overthinking the big picture.

* All opinions my own. Photo by me.

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