Saturday, July 7, 2012

My answer to: "Is corporate branding morally wrong?"

Corporate branding is neither moral nor amoral. It only represents the effort to build an image then defend it. The Nazis were masters of positioning, very effective, and the soul of evil as well. On the other hand, there are numerous brands that represent and live the brand promise of morality - Starbucks, Whole Foods, and Panera come to mind immediately.