Friday, November 12, 2010

Kelly Cutrone on The Dr. Phil show: A Brand Is Born

I read and thoroughly enjoyed Kelly Cutrone's book, "If You Have to Cry, Go Outside (And Other Things Your Mother Never Told You)" and was pleased to see that she appeared on the Dr. Phil show on Veteran's Day, when I had an opportunity to watch.

The episode was about "spoiled and entitled" young women who can't seem to grow up and take responsibility for their lives.

Cutrone, who owns the fashion PR firm The People's Revolution, took one of the guests for a trial run at her company and was shocked to learn that she could not even do the simplest self-sufficient thing possible: folding clothes.

What makes her a great brand for today is the following:
  • A unique and relevant positioning - a Generation X "mama bear" for Generation Y
  • An aura of authenticity that can't be faked
  • A truly unique, daring, and compelling look - long black hair with no makeup

  • Credibility - she's been there and done that

  • Something of value to contribute - it's not just a show

  • Honest and direct, yet caring as well - not hurtful

She's already had a TV show (on Bravo), and I have a feeling that was just the beginning.

My prediction: We'll be seeing a lot more of Kelly Cutrone.