Showing posts from January, 2010

Internal Communications – Time to Get Ahead of the Curve

Note: I attended this seminar on behalf of my agency, but the content below is my own and does not represent my agency’s official position on any subject.

A great seminar

Yesterday I was fortunate to have a front-row seat at an internal communications seminar that I have been working on for awhile on CBP’s behalf. We planned the event, featuring Jeff Smith, a partner in the Chicago office of Prophet Brand Strategy, in conjunction with the Federal Communicators Network/Government Printing Office, and the International Association of Business Communicators was kind enough to sponsor breakfast. (Although I have to shun 700-calorie muffins from Costco, it was nice to see that others were enjoying them at least.)

A lot of people—particularly Jeff Brooke, who leads the FCN—cooperated to make the event happen, and I was holding my breath that it would work out. So it was a great relief that it ultimately did, although unfortunately some people could not attend due to a tragic accident on the Re…

New year, new opportunity to engage employees the right way?

(Cross-posted to the Forums as Seven years ago, I joined the government just after working as a brand consultant and director of a branding think-tank. During a time when most people still thought of the brand as the logo (or "corporate identity,"), I had adopted and was practicing the European belief that my consultancy specialized in. Essentially, this is that branding is really about integrating the external **and internal** communications of an organization, both visually and in words. Starting from there, I wrote a research paper on an issue that the sociologist Georg Simmel identified in the early 1900s (of course without calling it branding). Basically, the problem is that no sooner does an organization define its brand, then things change and the brand has to change along with it. So there is an inherent instability in the branding process that makes the organization confusing to its stakeholders if not managed properly. Later, I called my approach to thi…