Showing posts from September, 2007

Giuliani’s brand problem

Brand metrics -– when to bother and why

Social Marketing is a Scam

Branding -- always a team effort

Parent brand and baby brand, part 2 -- finding the right balance

Branding is war – confront the enemy (hint: it's not always who you think)

Branding is not a luxury—it’s a necessity

Moving the brand forward initially – also known as "thriving on chaos"

Two missions, one tagline

Some radical brand advice for Hillary Clinton

Brand touchpoint analysis--how to get it done

Citi’s “Let’s get it done”—a pale imitation of the Royal Bank of Scotland’s “Make it happen” campaign*

Branding: Balancing the right and left brain

How branding both stifles creativity and sets it free

Greedy fashion designers destroy their own brands

Why are people still confused about “what is a brand?”

Brand Theory vs. Brand Practice

Gain vs. Kentucky Fried Chicken: Smart Scents vs. Nonsense

Oprah's brand -- will it make a difference for Obama?

Blockbuster is going to mop the floor with Netflix

Teen fashion brands - all the same?

A dying woman's obsession with eBay

Advice for Starbucks - after the leaked memo