A Workaholic Learning Faith: Some Thoughts On Parshas Yisro

When It's Time To Say: "I'm Enough."

Is HR The "Dark Side" Of Your Brand?

Culture Eats Acquisition For Lunch: Why Microsoft + Yammer Was Doomed

#Snowzilla 2016: Notes From The Abyss

We Came Here To Fail & We Succeeded

10 Marketing Trends for 2016

5 Unexpected Ways To Make The Client Listen

The Opposite of Engagement

brand transparency (2002) by Chris Macrae: open source, full text [recovered]


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.