5 Reasons Facebook Is The New LinkedIn

A comment on the New York Times story about Jonathan Rosenblatt

the invisible thing driving your brand

Die, Or Community

The Federal Workforce & The Federal Brand (A Comment)

An Unlikely Brand Maestro

Shavuot - Memorial Day 2015: Reflections of a Jewish Patriot

"On Message"

Federal Communicators Network Event: Building an Agency's Brand and Defining the Audience - At The Partnership For Public Service, Washington DC, May 20, 2015 (Video)

Is Internalized Sexism Holding You Back?

The Absence Of Fact - The Logic Of Faith

Why The Floss Is More Important Than The Toothbrush

5 Reasons You Can't Find The Right Words


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.