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Wednesday, April 22, 2015

Some books that really helped me understand branding


This is in response to a question on Quora. There are a lot more.
  • Brand Warfare by David D'Alessandro
  • Brand Hijack by Alex Wipperfurth
  • Brand Simple by Allen Adamson
  • The Cluetrain Manifesto by Rick Levine and Christopher Locke
  • Next: Trends for the Near Future by Marian Salzman
  • Positioning: The Battle For Your Mind by Al Ries and Jack Trout
  • Eating The Big Fish by Adam Morgan
What would you add?

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All opinions are my own and do not reflect those of my agency or the federal government as a whole.