I write about the things that matter to me. All opinions are my own.

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Thursday, February 12, 2015

7 Modern Masters of Personal Branding

The people below understand personal branding at a very high level. Tier 1 practitioners are masters, meaning they have incorporated all 3 levels. 

The key skill here is the ability to maintain control over the brand, to maintain a level of privacy, even as the person makes it porous and open to examination.

Tier 1: Talk about personal flaws as problematic. (Includes Tiers 2 and 3)

1. Penelope Trunk
2. James Altucher
3. Lena Dunham

Tier 2: Openly talk about personal flaws, embarrassments, etc. (Includes Tier 3)

4. Kris Jenner
5. Tim Ferriss

Tier 3: Use personal flaws as creative inspiration.

6. Jerry Seinfeld
7. Woody Allen (note: I believe Dylan Farrow; this is an assessment of Allen as an artist)

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All opinions my own.