Starbucks' Sandwich Problem (Brand As A Business Decision Filter)

All Roads May Lead To Open Opportunities

Please Don't Talk About THAT

The 10 Essential Tasks Of A Knowledge Manager

Private Sector PR vs. Government Public Affairs: A Difference In Terminology With Real Implications

5 Ways To Work Effectively With The Media: Tips For Federal Communicators

Channeling C.J. Cregg

Communication Activities To Support A New Function - Dannielle Blumenthal Feb. 2015

Seeking Some Critical Thinking About ISIS

Beyond Vanilla In Government Communication: Is It Desirable? Is It Possible?

Toward a definition of brand we all can live with.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.