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Monday, January 19, 2015

"Labor Day," A Chick Flick On Steroids (Filed Under: Kate Winslet)



Last night I had the chance to pick the movie (Netflix) and I went to the "Romantic Movies" section and Andy went "Oh, no...."
It was either this or "Jayne Eyre" and I went with this because KATE WINSLET. I say to Andy, "That's Kate Winslet, she was in 'Titanic,'" prompting Andy to say "I hated Titanic" but then, kindly "you did sit through the Zombie show."
The movie started off kind of slow but then again as Andy said, "high budget" and I got the feeling it was going to be good.
IT WAS GOOD. IT WAS TOTALLY GOOD.
I guarantee there is going to be a night when you're sitting around, feeling extremely female and feminine and romantic and womanly and you'll want to watch a truly quality movie on the caliber of "The Notebook" that makes you cry your bleeping head off.
WATCH THIS!
Andy was making jokes throughout the first part, i.e. "Look I've fallen in love with a criminal" and I was laughing pretty hard, but by the second part Kate Winslet was doing the true Kate Winslet thing...suffering and longing for love, love, love...crying for her loss and the shitty way the world has treated her (and I don't want to spoil it by saying more).
There is a feminist argument to be made here about how film directors punish women for their sexuality and I'm not going to ruin it and go there because...KATE WINSLET. If you liked her in Titanic and you liked her in Revolutionary Road you are going to watch this movie and CRY YOUR EYES OUT.
It is funny from a guy's perspective. Andy sees me sitting there and sobbing..he goes "I'm sorry the movie got you upset." And I'm like, "I'm HAPPY that I got to see it, but I feel SO BAD for KATE WINSLET."
It's a holiday today, you must watch. There.

P.S. Notes for marketers:
  • Focus on the celebrity: I watched this movie because of the Kate Winslet brand. It was "her" not the plot or the trailer.
  • Hyper-focus on your audience: You cannot go too far in tailoring your content. Understand and approach your audience with very thorough knowledge of their interests, needs, etc.
  • Think about the role of consumption influencers: I would not have paid to see this movie in a theater, because Andy and I pick the movies together. Thus some content is better tailored for a Netflix-type viewing environment, where each person can choose content more tailored to their individual taste.

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All opinions my own.