"Blue Jasmine" As A Meditation On Good Vs. Evil

Are You Training Your Team To Be Incompetent?

What Rebels See In The Football Game

Letter To A Young Woman Who Wants To Be Orthodox

5 Mindsets Blocking Open Data In #Gov

If You Aren't Innovating, You're Dead

The Brand-Centric Business In 5 Steps

Leah Vincent, Disruptor of Jewish Identity

Promoting Open Data Relies On Step 4

Sycophancy, The Breakfast Of Fools and Killers

Boil It Down & Blow It Up

The Workaround

5 Ways To Rebrand & Their Implications

Mommy and Daddy Are Fighting (The Hidden Cost Of A Turf War)

What Is Underneath The Talking Points, If Anything?

Why Community Is Built In Congregation

Why Social Media Is More Powerful Than Branding

Thank You To My Readers Here & Around The World

Beats By Dre: What's The Strategy? (Identity or Ingredient)

30 Ways To Get People Talking


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.