Chief Conversationalist: Why Federal Agencies Still Shy Away From Real Engagement

My Top 10 Principles for Federal Digital Engagement, FY2014

Focus: It Is Always A Problem Of Leadership

Collaboration, Or Have You Been Played?

Open Government, Branding & The Fishbowl

Couples Therapy

I'm With Stupid

Beautiful Ugly

Innovation Is Supposed To Feel Bad, Not Good

Quantum Physics & Guardian Angels

It Is Better To Be Interesting Than Likable

The Most Important Marketing Lesson We Can Learn From Obamacare: Just Make It Work

Remembering The People We Tend To Forget

People Become What We Label Them


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.