'Black Swan' and the Fallacy of Neutrality

Why Public Affairs Needs A "Brand Hijack" (Toward A Truly User-Driven Engagement Strategy)

Tim Ferriss Was Right, After All

10 Things Your Employees Can't Tell You (But Wish You Would Figure Out Already)

Sandra Bullock, 'Gravity' & America's Comeback

5 Types Of People On Every Manager's "A" Team

5 Things Apple Can Learn From Xiaomi

On Buzzfeed: "A Federal Worker's Shutdown Story"

Healthcare For All: Let's Make The Shot

Husband-Beaters May Be "Protecting Women," But Why Won't They Actually Help Them?

6 Cheap Furlough Food Recipes & 8 Management Lessons Reinforced

Self-Criticism: Friend, Not Foe

Shut Down, But Not Shut Out: Achieving Productivity During Difficult Times

For An Office of Federal Communications, OMB

5 Elements of Stephanie Cutter's PR Genius

Fair Trade In A Bad Economy

Is Your Mind Too Closed To See These 3 Brands Objectively?

What If There Was A Shutdown & Nobody Cared?


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.