The Data & The Truth

Internal Branding: Three Documents You'll Need

The Power Of Hello

Department of Crazy

Four Success Factors For The Human Economy

New Slide: Overview of Brand Transparency - Why & How

5 Brand Killers & How To Fend Them Off

How Much Trouble Can One Employee Cause?

True Religion Jeans, Brand Value, & Invisibility

Response To Comments On "Supertemp vs. day laborer, brands & the broken circle of trust"

Supertemp vs. day laborer, brands & the broken circle of trust

Alienation, The Basis For Emotional "Bonding" With A Brand

Think Brand First, Moving Forward - Areas Of Focus

Management Best Practice: Mystery Shopping

"Brand Is More Than Logo" - Convincing The Client

Don't Let Your Brand Become A Free-For-All

New Presentation at SlideShare: Branding & Compensation Strategy


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.