"I Am Woman, Hear Me Roar"

The Suze Orman of Personal Branding

10 Reputation Mistakes You're Making Right Now

Authenticity Is Overrated

Rethinking The Typical Office of Public Affairs (Updated Jan. 27 2013)

The Missing Discipline - The Missing Mother

"Social Media Is A Waste Of Money" - What To Say

The Doppelganger

Never Abandon Social Media (Just The Opposite)

Why You Should NOT Focus Your Blog Content

5 Ways To Counteract Those DC Stereotypes

Toughen Up

The Unit of Work Is The Project (Email = Dangerous Crutch)

5 Components Of A Good Awards Ceremony

What's Hot Right Now

Profitability In A Facebook Economy (Why You Can't Afford To Be Antisocial)

The Right Discount Dynamic To Preserve Brand Equity

Government Critics: A PR Opportunity

10 Things I Love About America - The Scene At An Airport

Right Person for the Right Job: There Is A Better Way

How To Get Out Of Your Own Way

The Art of the Question - The Art of Listening


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.