Internal Communications: You Get What You Pay For

Solve The Problem: Symptom vs. Cause

Women and Men Do Shop Differently: 5 Observations

Listerine and the Business of Shame

10 Rules of Marketing To Low-Context Cultures

7 Rules of Marketing To High-Context Cultures

Tips on Winning (and Keeping) the Business - Mobile Apps

Branding As A Tool For Cultural Understanding

Aligning The Big 5: Knowledge Mgmt., PR, Corp. Comm., Internal Marketing & The Visual Brand

Packaging, Packaging, Packaging: 7 Tips

Celebrate Religion, Increase Productivity

The #1 Stupid Thing Organizations Do To Mess Up Their Brand - via Mark Morris, The Brand Consultancy

The Israeli-Palestinian conflict in 10 simple steps


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.