I write about the things that matter to me. All opinions are my own.

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Friday, October 12, 2012

What Makes a Debate Performance Work?

When it comes to communication, real-world examples are better than any textbook because you can see what works - and what doesn't - in action. Plus you can predict outcomes for the future. 

Here's a quick slide that uses a brand analysis framework to think about last night's debate. (It's online here.)  Feel free to re-use it, with attribution.