Optics, Propaganda and the Presidency

"Deer In The Headlights" Is Not A Media Strategy

A Possible Brand Strategy Behind Trader Joe's Ripping Paper Bags

Bring It

Your Job: Make It Easy To Say "Yes" (3 Ways To Do It)

Let's Talk About Those Eyebrows and 12 Other Notes from Last Night's Debate

5 Internal Communication Activities Your Boss Will Support

Argo: A Quick Review

Marketing Ice Cream To Women: 5 Observations

Ad People - You Will Laugh: "A Few Good Creative Men"

Election 2012: Commitment-Phobia

Presidential Debate as Word Warfare: 5 Observations

5 Ways To Approach A Senior Executive

How I Wound Up Buying $50 Worth Of Protein Bars From An Unknown Vendor: Lessons For Marketers

Russell Peters Is So Damn Funny

Get Real

What Makes a Debate Performance Work?

In Marketing, Trivia Is Not Trivial

5 Ways Executives Think & How To Communicate Accordingly

Communication, Reputation, and Business Results (Simple Graphic)

10 Critical Lessons From: "Corporate Branding & Corporate Brand Performance"

On The Benefits Of Eternal Cluelessness


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.