When You Leave Others Thinking, "What A Jerk!"

Demanding Women

Yom Kippur Apologies - Insight from a TV Commercial

Permanent Disbelief & Its Impact On Government Public Affairs

Steve Jobs, More G-dlike Than G-d?

That Leader You've Been Waiting For - It's You.

A Suggestion for McDonald's Advertising

Can I brand myself naturally?

Generational Miscommunication & The Issue of "Negativity" - A Diversity Issue

Internal Communication and the Devil Inside

Communicating Amid a Fractured Narrative: The Secret Nobody Tells You

Reject Hatred

New Job? 5 Ways To Make Ignorance Work For You

Why Not Just Fire Everyone?

8 Ways To Encourage Change Agents In Government, What Are Yours?

Using Principles of Branding to Address Mistrust of Government

"Melrose Place" Feminism, Not A Blessing In Disguise

Functional vs. Emotional Branding in the 2012 Campaign

Panera's Positioning: A Suggestion

President Obama and Clint Eastwood, Masters of Positioning

5 "Normal" Mistakes Leaders Make That Starve The Organization To Death


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.