I don't have any inside information to inform these, nor do I have an interest one way or the other in the outcome. Venture capitalists, wake up.
1. Reality TV turns to alter egos: The Kardashian saga will evolve as Bruce Jenner gets a co-host role on a daytime talk show, successfully. (We are sick of Kris Jenner and she should not do one.) E! to lose money on the final couple of years of the Kardashians reality TV show.
2. Cable TV/streaming home video cross-promotion: To do well, cable TV shows must work with Netflix, Crackle, and other simple home-video streaming services facilitated by Roku, Apple TV, etc. to get prime billing.
3. We are entering the era of Gen X TV. This means sappy network TV shows are on the downswing. On the other hand, cable TV shows - particularly intense, dramatic, reality-driven Gen X-oriented shows with a survival/independence element - will do well (Hell's Angels, Sons of Anarchy.) So will late '70s/early '80s nostalgia shows like The Brady Bunch remake by Vince Vaughn.
4. TV networks will more actively pair with YouTube to recruit and commercialize self-styled YouTube stars, like Jenna Marbles. The vision of "Step Up" revolution becomes real as young people actively shape their own television presence from a young age. Income from mandatory ads upfront plus product placement.
5. Homeschoolers will benefit from the marrying of TV and educational content - commercializing the Khan Academy concept by adding branded content (e.g. "world-class," TED-level instructors). This trend will be boosted by the "World's First Online Ivy League University" The Minerva Project, opening 2014, which will succeed and open the door for virtual high school to go mainstream.
5 TV Brand Predictions for the Coming Year
Dr. Dannielle Blumenthal has pioneered best practices in the federal government while spearheading dozens of digital/social media campaigns, integrated marketing initiatives, and communication efforts. Blumenthal began her career in branding at Young & Rubicam's Brand Futures Group/Intelligence Factory, and launched pioneering social media programs externally and internally at The Brand Consultancy, U.S. Customs and Border Protection, and USAID. She currently serves as the communications director of the Advanced Manufacturing Program at the National Institute of Science and Technology.
A frequently sought-after speaker and frequently published author who has taught marketing at George Washington University, the University of Maryland University College, and elsewhere, Blumenthal has received numerous industry recognitions, honors and awards. These include Klout Top 20% social media producer (2014); SlideShare Top 5% (2013); Meritorious Group Honor Award for website revitalization at USAID (2013); Featured Blog of the Month, USAID (2012); Top 1% most viewed LinkedIn profiles (2012); #2 Most Influential GovLoop.com member (2012); Commissioner's Award, U.S. Customs and Border Protection (2011); IABC-DC Silver Inkwell Award (2008); and more.
Blumenthal is deeply ingrained in the Washington, DC branding and social media best practices community, having revitalized the Institute for Brand Leadership (2001-2003) through a social media campaign; serving on the board of the Journal of Brand Management (2003); co-launching the Federal Social Media Subcouncil (2009); and re-launch the Federal Communicators Network through a successful social media campaign.
She holds a bachelor's degree from SUNY Empire State College, a Ph.D. in sociology from CUNY Graduate Center, and a Graduate Certificate in Organization Development from Fielding University.
Her website is located at www.dannielleblumenthal.com. Follow her on Twitter @thinkbrandfirst.