What Do Women Want? Not To Be Told "What Women Want"

Rebranding Cultural Conflict Through Music: "Israeli Singer Tops German Charts"

Life Imitating "Zohan"

Fundamental Social Change Can Avert The Looming Crisis

Facing and Overcoming The Looming Social Crisis

Stop Innovating

10 Ways To Fix Up Your Personal Brand With LinkedIn

"Marketing Is Dead": Good Headline, Wrong Conclusion

Transparency—where good government meets smart public affairs.

Brand Processes, Not People

Why Branding Needs Organizational Development


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.