Surprised they didn't bring a stove.
Very seriously you can do marketing research by watching what people do when they hit a blank strip of beach:
1. Some people show up fully stocked, as if they were literally moving in. Reminds me of how we used to see the cars of city-ites fleeing to Bear Mountain in the summer with their homemade hammocks, boom-boxes, cookout gear, cookers, chairs, and even mattresses (!)
2. Others bring a pet and play catch and retrieve in and out of the water. The pet runs free and it frees them.
3. Some search for seashells very intently even when there are very few good finds to be had.
4. Some seem to do mini-science projects like looking for jellyfish and picking them up on sticks. (Yes!)
5. Finally there are those who tap away at their smartphones, take photos and videos, write blog posts and take care of phone calls. Generally these types being a small folding chair, not for relaxing but to keep the sand away from the phone. I can't imagine who would be as workaholic as that :-)
Occupy Chesapeake Beach
Dr. Dannielle Blumenthal has pioneered best practices in the federal government while spearheading dozens of digital/social media campaigns, integrated marketing initiatives, and communication efforts. Blumenthal began her career in branding at Young & Rubicam's Brand Futures Group/Intelligence Factory, and launched pioneering social media programs externally and internally at The Brand Consultancy, U.S. Customs and Border Protection, and USAID. She currently serves as the communications director of the Advanced Manufacturing Program at the National Institute of Science and Technology.
A frequently sought-after speaker and frequently published author who has taught marketing at George Washington University, the University of Maryland University College, and elsewhere, Blumenthal has received numerous industry recognitions, honors and awards. These include Klout Top 20% social media producer (2014); SlideShare Top 5% (2013); Meritorious Group Honor Award for website revitalization at USAID (2013); Featured Blog of the Month, USAID (2012); Top 1% most viewed LinkedIn profiles (2012); #2 Most Influential GovLoop.com member (2012); Commissioner's Award, U.S. Customs and Border Protection (2011); IABC-DC Silver Inkwell Award (2008); and more.
Blumenthal is deeply ingrained in the Washington, DC branding and social media best practices community, having revitalized the Institute for Brand Leadership (2001-2003) through a social media campaign; serving on the board of the Journal of Brand Management (2003); co-launching the Federal Social Media Subcouncil (2009); and re-launch the Federal Communicators Network through a successful social media campaign.
She holds a bachelor's degree from SUNY Empire State College, a Ph.D. in sociology from CUNY Graduate Center, and a Graduate Certificate in Organization Development from Fielding University.
Her website is located at www.dannielleblumenthal.com. Follow her on Twitter @thinkbrandfirst.