Nicolas Cage: Actor, Meme
My daughter showed me the picture above and at first I didn't get it. Of course the orange juice machine is not a toaster. Then I saw the little comic on the upper right - "You Don't Say?" - and I realized that it was sarcastic.
Looked up "You Don't Say" on YouTube and this video popped up with 1,627,393 views. It's a seen from the movie "Vampire's Kiss" with Nicolas Cage.
There isn't one mention of the words "You Don't Say" in the video but I'm starting to get it...the whole meme thing is sarcasm, making fun of popular culture, things we've said again and again. And anonymity - in meme culture I have never once seen an author.
It's meta-commentary, post-branding, reflexivity, fun.
Want more information? Here's another video, "The Origins Of Meme," with 2,251,585 views.
Even if you've never heard of a meme before, time to get on the communication bandwagon. Start with pronouncing "meme" right - here's a short tutorial on that. To make your own, visit www.memegenerator.net.
Dr. Dannielle Blumenthal has pioneered best practices in the federal government while spearheading dozens of digital/social media campaigns, integrated marketing initiatives, and communication efforts. Blumenthal began her career in branding at Young & Rubicam's Brand Futures Group/Intelligence Factory, and launched pioneering social media programs externally and internally at The Brand Consultancy, U.S. Customs and Border Protection, and USAID. She currently serves as the communications director of the Advanced Manufacturing Program at the National Institute of Science and Technology.
A frequently sought-after speaker and frequently published author who has taught marketing at George Washington University, the University of Maryland University College, and elsewhere, Blumenthal has received numerous industry recognitions, honors and awards. These include Klout Top 20% social media producer (2014); SlideShare Top 5% (2013); Meritorious Group Honor Award for website revitalization at USAID (2013); Featured Blog of the Month, USAID (2012); Top 1% most viewed LinkedIn profiles (2012); #2 Most Influential GovLoop.com member (2012); Commissioner's Award, U.S. Customs and Border Protection (2011); IABC-DC Silver Inkwell Award (2008); and more.
Blumenthal is deeply ingrained in the Washington, DC branding and social media best practices community, having revitalized the Institute for Brand Leadership (2001-2003) through a social media campaign; serving on the board of the Journal of Brand Management (2003); co-launching the Federal Social Media Subcouncil (2009); and re-launch the Federal Communicators Network through a successful social media campaign.
She holds a bachelor's degree from SUNY Empire State College, a Ph.D. in sociology from CUNY Graduate Center, and a Graduate Certificate in Organization Development from Fielding University.
Her website is located at www.dannielleblumenthal.com. Follow her on Twitter @thinkbrandfirst.