Dr. Blumenthal is a G-d fearing, devoted wife, mom, feminist, humanitarian, proudly Jewish branding expert and social observer. At work, she is a creative problem-solver who identifies what people are good at and then empowers them to do it in a way that advances key organizational goals.
Currently Director of Digital Engagement at the U.S. National Archives and Records Administration, she has more than 15 years of professional experience in public service, private industry and academia.
She is also a noted speaker and published author who also served on the editorial board of the Journal of Brand Management. Her works include Brand Transparency (2011) and her thinking has been featured in Reuters Business Insight, Strategies Europe, The Journal of Brand Management, BrandChannel, AllAboutBranding, The Customer Collective, Brazen Careerist, Personal Branding TV, Social Media Today, A Better People, Government In The Lab, Governing People, GovExec, GovLoop and more.
All opinions are her own. Follow her @drdannielle.