My answer to: "Is corporate branding morally wrong?"
Corporate branding is neither moral
nor amoral. It only represents the effort to build an image then defend
it. The Nazis were masters of positioning, very effective, and the soul
of evil as well. On the other hand, there are numerous brands that
represent and live the brand promise of morality - Starbucks, Whole
Foods, and Panera come to mind immediately.