Nicolas Cage: Actor, Meme

Hire for Brand, Train For Technical Skills

CVS For Lunch

Facebook May Not "Get Marketing," But They Still Have A Great Brand

A thought about national security, social media and branding

Seriously, Duct Tape Art @ AC Moore

In a writing mode for now.

Occupy Chesapeake Beach

A Meditation On Angelina Jolie

Jordache Then & Now: From Brand Empire To Business Conglomerate

Reality vs. The Marketing Version

"Celebrities Read Mean Tweets" = 1m+ Views = Post-Branding In Action

Woody Allen, Maroon 5 and Theming As Brand Strategy

5 Reasons Nationwide Insurance Is Irritating The Hell Out Of Me Right Now

Accenture Wasting Money On Metro Marketing

Making Change Happen in Government - A Theory in 5 Steps

Brands As Alien Conspiracy! Interesting Cultural Commentary, In Theaters Sept. 2012

Milking “The Dark Knight" Massacre

Response to - "Is it OK to dress formally in an informal environment?"

Highlights from "Becoming Post-Brand," Presented at IABC-DC, July 17, 2012

Comment on Penelope Trunk's "Marissa Mayer becomes CEO of Yahoo, and proves women cannot have it all"

New Presentation: Becoming Post-Brand

Repositioning Dunkin' As An Experience

Always On Smartphone

25 Ways To Get Things Done In A Bureaucracy

How Important Is Creativity In A Brand Name? (Microsoft & Yammer)

Eats Quarters, Service Has Been Called

Brand As Product, Brand As People, Brand As...?

Brand as Discipline Requires Rigor, Accountability, Transparency

Branding As "Fluff": How Greed & Groupthink Get In The Way

Co-opt The Symbol Of The Other Side


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.