Friday, June 15, 2012

"Battleship" and the War For Great Communication


Too many people have this magical belief about communication.

They believe that a "great campaign" (advertising, marketing, PR, digital, branding, internal) can overcome the limitations of the environment. Which include:
  • Organizational politics, culture and history
  • Technological comfort, or the lack thereof
  • External politics
  • Media reports
  • Blogger activity
  • Employee social media activity
  • ...and so on.
The reality is that communication is shaped by policy. The policy of the organization which it serves.

A "great communicator" does not act in swashbuckling isolation but rather is backed and supported by leadership and a team that "gets it."

Yesterday I saw the movie "Battleship," a great example of what can happen when people of different abilities unify around a common goal.

Suddenly, then, communication becomes crystal clear and the need for it imperative.

To do great communication, your organization must go to war - fighting for an important cause, and fighting off an enemy that could mean its very destruction.

Happy Friday everyone, and good luck!


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