CNN's Ratings Woes: A Brand Problem

Capital Punishment of a Different Kind

The Genius Of The Container Store

Movie Review: "Seeking A Friend For The End Of The World"

Op-Ed: On Fast & Furious, A Mike McQueary Moment

Leadership Is NOT A Conversation - Yet

I'd Rather Be Immature

"No Talent" Is A Brand In Itself: The Kardashians

The Whistleblower's Brand Paradox

Misunderstanding Our Dads

Private Equity and Venture Capitalists: The New Brand Champions

How to Spot PR Flackery: Tips From a Professional Communicator

"Battleship" and the War For Great Communication

Why Brand Consultants Have To Charge A Lot

The 7 Intractable Dilemmas of Branding

Why Brand Strategy (Any Strategy) Is Painful


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.