When You Lack The Language To Describe What's Happening

Anything But Feelings

How To Display Bananas

The Brand Strategist's Bias

5 Ways to Really Honor Our Soldiers This Memorial Day

Scarcity Branding & Its Cousins: Cults, Tribes, Local, Luxury, Handmade

How Facebook Can Recover Its Brand: Partner With Microsoft To Make Business Social

Principles of Branding for a Post-Branding World

10 Reasons Why Good People Stay Silent

Rule #1: Stop Fooling Yourself

Do Your Employees Know Who You're Competing With? (Au Bon Pain vs. Chop't)

"The Dictator" & Comedy As A Political Tool

3 Signs of Brand Malaise: Facebook's Arrogance, Starbucks' Complacency, and Google's Mania

Someone Needs You To Give A Damn


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.