Your Profile Photo as Your Personal Brand

The Kardashian Mystique and The Paradox of the Great Brand

Conversations, Your #1 Branding and Marketing Tool

How To Encourage Innovation In Government

28 Things I Should've Known Earlier

5 Rules to Market an Unknown Technology (From Redbox To Roku)

You Don't Really Serve Your Customers At All

Should You Speak Up To Your Boss?

Why Social Media Belongs At Work

The Five Stages of Brand Maturity

Personal Branding and Your Moral Code

The Middle Manager's Double-Bind

Why Brands Rely On The Placebo Effect

Time to Cut The (You Know)

For Every Brand a Freak ("Milton's Red Stapler")

Adding Value vs. Looking Busy

How To Turn A Brand Negative To Your Advantage (Whole Foods vs. Trader Joe's)

Why Govies Sometimes Act Like Zombies


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.