Posts

Addicted To Your Own Misery?

How's That "Make The Customer Angry" Strategy Working For Ya?

Are You Really Suited For Social Media?

When A Culture Fails To Adapt & You Fail To Understand Culture

Your Personal Brand In 2013

Media Consolidation vs. Fragmentation: Action Steps for Government Communicators? (Updated)

The 10 Eternal Rules of PR

In Case You Need To Start A Business: 5 Undervalued Industries To Watch In 2013 (Updated)

Why Republicans Are Losing The Brand War (Along With The NRA)

Instagram, R.I.P.

Scared of Sequestration? Get to Work.

What Men Do While Their Wives Shop

If Government Were Run Like A Four Star Hotel

"That's Offensive."

Brand Opportunity: Make Grocery Shopping Not Feel Like This

What Communication Really Is

Preventing School Shootings - An Exchange With A Friend

Why Feds' Morale Is Getting Worse (It's Only Partly Internal Communication)

Connecticut Shooting - So Sorry.

Why Plain Language Training Lacks Teeth

You Have Spinach In Your Teeth

When It's You Against The Group

How Will Your Colleagues Remember You?

How to Waste Money Without Even Trying

The Absolute Funniest Bad Parody of "Gangnam Style" You Can Imagine

10 Success Traits You Can Adopt In 10 Minutes

Good Girl, Bad Girl and the Quest for Certainty

Making Your Case? Everything Counts

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.