Herman Cain: Good Brand, Wrong Business

Gender-Based Branding: 5 Hypotheses

Occupy Wall Street, Branding Battleground

Personal Demon --> Personal Brand

Branding as a tool to reinvent government

Thanksgiving & the importance of ritual in brand-building

Jimmy Fallon's Fake Apology & 10 Do's and Don'ts Re: Twitter

Precisely **Because** of Its "Muddled Message," OWS = Valuable Brand

Why your boss doesn't like your personal brand

The Hidden Similarity Between Occupy Wall Street and The Tea Party - And What It Reveals About The Way Forward

15 Branding Trends We Will Trace to Penn State

Social media in government: problem or opportunity?

10 Tips for Handling a Hostile Audience

Marketers: That Phoniness Will Cost You

Silence: A Sexual Predator’s Best Friend

10 TV commercials I really like

Pity The Fools Who Invested In Groupon

Followup to: "If information is power, why share information?"

If information is power, why share information? (on the elusive search for transparency & collaboration)


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.