Personal Disaster Wash, Rinse, Repeat: Penelope Trunk's Brilliant But Dangerous Personal Brand

Branding for Generation Z: Making the Most of Our Time On The Planet

Working on Federal Communicators Network this weekend

Intelligent PR is never propaganda.

Patagonia's smart branding: "Stop buying me new"

Truth vs. Propaganda, Part 2: A Brief Selection of Quotes

Propaganda Peace Leads to a Terrorist State

Brand Power: 2 Minutes That Will Change Your Life

The Hidden Connection Between Political Rhetoric and Employee Communication

Branding as a Predictive Investment Tool

Those who tell and those who don't (on the importance of 9/11 as a brand)

Moving 9/11 Tribute - Ralph

The 5 Tenets of Personal Branding (Just Ask Madonna)


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.