We Sell Things They Don't Need

Brand magic is the tension between infrastructure and creativity

Sold! The 2011 MTV Video Music Awards

Misplaced Kiddush

My 20-Brand Checklist for Hurricane Irene

Why Government Must Learn To Love Social Marketing

10 communication tips for leaders in times of disaster (#PR)

Citizen service reform --> from the simple to the radical

Shopping to soothe the pain of loss.

Beyond Brand Transparency by Dannielle Blumenthal - now on

The coming brand war over business collaboration - and how Microsoft, Google, and Facebook can play to win

The Creepy Dairy Queen Guy & Other Commercials So Bad I Have To Laugh

Branding vs. the Flash Mob

Restore the American Dream (Our BRAND) To Restore The Economy: Starbucks CEO Howard Schultz on Piers Morgan (August 17, 2011)

Why Being a Brand Chameleon Is Good for Your Karma

25 Signs of a Successful Personal Brand

25 Signs of a Successful Personal Brand

You Don't Exist & The Economy Doesn't Either

19 Tips for Engaging A Geographically Dispersed Workforce (Employee Communications)

10 Brands & 5 Ways To Stop Government Squabbling

5 Personal Branding Tips for a Stock Market Crash

Add Your Vision Of The Future To This Huge Google Doc

Saving The Economy From Drowning In Tweets


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.