Battle of the Brands: Borders vs. Whole Foods

Remembering "Transparency College"

Marketing government to an ambivalent public

On the Facebook-ification of Government (Transparency Starts With Ourselves)

Diagnosing the system, then using success as a surgical scalpel

How do you change a personality trait that helps you?

10 Social Media Safety Tips for Government Employees

Paying by the word is like a haircut at Shop-Rite

Old: "Fear of Failure" ---> New: "Managed Risk"

Who are we writing for?

Leverage Your Employees’ Personal Brands for Mutual Benefit

Transparency is more expedient than lying

10 Suggestions for More Efficient Government

5 Drinks for Dieters Who Hate Water

10 Trends I'm Watching Now

7 Smart Tricks Brands Use To Make Us Spend (Wired, July 2011)

My new video on personal branding (30 sec.)

Personal Branding: Advanced Shamelessness Required

Just Do Something

5 Signs You've Found Your Personal Brand

Social media as a social sickness


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.