I write about the things that matter to me. All opinions are my own.

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Saturday, April 23, 2011

A Movie About Product Placement That Gets Its Funding From Product Placement

It's a tongue-in-cheek movie by Morgan Spurlock (of "Supersize Me" fame) about product placement.

But like an onion, or a Russian doll, it has layers and layers beneath that.

* A layer about brands, and how inescapable they are today.

* A layer about the non-reality caused by living in a marketing society.

* But perhaps most strikingly, a layer about how everyone and everything is suddenly up for sale - even a documentary maker who is chiding the deceptive practice that is funding his work.

Check out the trailer:



Here is a link to DC showtimes this weekend. If you see it, I'd be interested to know what you think.