Why the best communicators are not esoteric subject matter experts

10 Reasons Why Communicators Avoid Technology

10 Technology-Driven Ways to Increase Your Communication Staff's Efficiency

I Need a Better Job Title

Social media, broadcast media, Web – the future of government communication

What JC Penney knows that Lowe's doesn't

The highest compliment a brand can get

Employee communications - what does it say about your brand if their photos look like mugshots?

5 Mistakes That Keep You From Revitalizing a Dying Brand

Starbucks special edition Tribute card (see pic) so nice I carry it unloaded, just so i can take it out and look at it. #starbucks

Theoretical change is incremental. Real change happens quick.

Megabus to NYC = reliable, cheap, courteous, but mega-confusing

Government’s Critically Important “Employer Brand”

My Blood, Sweat and Tears - Your 5 Social Media Do's and Dont's

The only reason to give away content is to gain credibility.

Have you ever noticed that people tend to hire people who look like them?

A great storyteller will always have a job.

I always post my blog right away in case there is a nuclear disaster - not kidding.

Generic content has no value. Customized advice does. #branding

Sunday's social media daze

Just uploaded my updated eBook to SlideShare (free download)

Personal branding tip: Create a "Personal Preference Card"

Why Starbucks’ Tribute Misses the Mark

Please Fwd/Share/Repost: 10 Personal Safety Tips That May Save Your Life

Taking my own brand medicine...and it's good!

5 Outlook timesavers to explore on a Friday

Personal Branding & the Self-Destruction of Charlie Sheen


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.