Why High-Tech Companies Have Low Brand I.Q.’s

Value from the Customer's Perspective

New brand opportunities in the DIY culture

"Sloppers, Supersloppers, Slimers, & Sponges": Get Creative Now - Or Technology Will Eliminate Your Job

Thanks to Google, I Remember Their Names.

The Wounded Child and The Personal Brand

Personal branding tip: 10 Ways To Make Sure Your Voice Is Heard

The financial benefit of diversity as a strategy

10 Amazingly Simple Ways to Brand Your Company Effectively

The Right Way to Focus for Brand Leadership

Health Food Marketing Tip: Target Kids, Not Parents

The Best SuperBowl Ad of All Time - Apple's "1984"

Personal Branding & Your Health: 15 Actions To Take Right Now - That Actually Work

It Takes A Dictator To Build A Brand


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.