BMW commercial - brilliant line - the essence of branding--
"What you make people feel is just as important as what you make."
"We are a car company. But we dont just make cars.We make time machines, build Snowplows, and create works of art.We inspire fans, and fan clubs.We are efficient and dynamic.
We even shape the future.We realized a long time ago that what you make people feel is just as important ... as what you make.And at BMW we make Joy."