5 Personal Care Tips for 2011

REI, Invent This Brand: Rugged Childcare Gear

Personal Branding for Women in 5 Items Or Less

The Perverse Psychology of Selling At An Airport

Rude Brand Value: When Customers Want To Be Mistreated

9 Days of Atkins Hell & And 1 Great Lesson: No Sale Is Too Small

5 Issues Needing "Good Branding" - Not "Mental Environmentalism"

How the "Little Fockers" Brand Makes Sexism, Racism, and Anti-Semitism OK

Better than junk cereal brands: Good Mood Kid Friendly Natural Oatmeal

Try This Brand Mix @ Home: Pizza Rustica Salad, Made The Chop't Way

Brand Success Goes To Those Who Study It

With this brand the Nazis killed 6 million of my people (Jewish Museum, Miami)

The Pope's Call To Action

Brand opportunity: Kill the puffy coats!

Lessons from the Trumps: Your Haircut & Your Personal Brand

Who decides what is "common knowledge" when it comes to marketing claims?

Love is not a "flaky crust"

Menschlachkeit: A Personal Branding Lesson from Apprentice Winner Brandy Kuentzel

The Importance of Trust In Building Your Personal Brand

My Mother Was Right About The Apprentice

I have a problem with Valerie Bertinelli

Music as a Vehicle for Nation-Branding

The Real Future of Advertising


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.