Posts

Was at Starbucks, thinking again - the artisan sandwiches look so gross, who buys them them? But the Via pitch is starting to get 2 me.

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Biggest mistake in high-tech mktg.: "The product speaks for (sells) itself." Not to the end user it doesn't!

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Subverting the marketers of evil things

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i really believe that the best way to get over feeling deprived is to give to someone who has less than you.

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Be careful who you share your ideas with

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new brand i like -affliction (clothing)

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agree with catherine ventura - what kind of horrible name is black friday for today-to me sounds like remebrance of a nuclear holocaust

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CNBC special on Coca-Cola branding makes me think-shame that such brilliant tactics r wasted on such an unethical + addictive product

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at starbucks told cashier that artisan s-wiches look dead + detract from brand. she laughed. nobody told her she is Schultzs eyes+ears?

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On Black Friday (when everyone is at Target and Walmart) there is nothing better than just watching the blue sky

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even works by SMS - amazing. I am switching my blog there asap.

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Interesting Coca-Cola commercial now posted on YouTube

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Images of DC in the media in 2012 - interesting

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when people figure out what they can do with posterous, everyone is going to be using it www.posterous.com

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Branding and Social Media: “I Now Pronounce You Man and Wife”

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Dealing with social media users' inner conflict re: sponsored content

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With trust ratings like these, why are leaders still talking?

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Why “The Biggest Loser” in Government Is Actually The Biggest Winner

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My Top 10 Picks from the New "Cluetrain Manifesto" for Gov 2.0

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About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.