Showing posts from August, 2009

7 Reasons Why People Should Have Access To Social Media At Work For Limited Personal Use

We take for granted that people can make personal phone calls and send personal emails at work, so why is social media any different?If we try to block certain sites we're basically saying to our employees, "I don't trust you." A very disheartening and disengaging message - bad for morale.If employees are engaged in their work they won't abuse Facebook. If they're abusing Facebook then there is a problem outside of social media that needs to be addressed.Many people have devices they can use to access social media without needing to be on the company computer. So it just turns them off that they can't work more conveniently.For many people, social networking combines elements of personal and professional - their friends are also their colleagues. I had a conversation on Facebook among a professional network this week about the best way to boil an egg. And in truth, at work, people work better with people that they can shoot the breeze with - we're not…

All Aboard Social Media: Or, Why You Shouldn’t Stand In Front of a Moving Train With a STOP Sign

Everyone is abuzz about the Marines’ order “banning” social media use at work, but it has truly been been mischaracterized. The reality is, the Marines always had that ban in place: "Even before this message, sites such as YouTube, Facebook, MySpace and Twitter could not be accessed by Marines using the Marine Corps Enterprise Network in accordance with Marine Corps and Department of the Navy policies."

The truth is quite the opposite of the headlines. The order was intended to promote the appropriate use of social media at work by institutionalizing a process to request a waiver for those who need access: “The point of the directive is to establish a formal waiver process for those who require access to social networking sites.”

The level of the reporting was so out of tune with what the Marines was actually doing that they actually had to issue a statement endorsing social media use: “Marines are encouraged to tell their stories on social networking sites, using personal ac…

U.S. Marines social media ban will be used as an excuse by social media naysayers, but it shouldn't be

Image by luc legay via posts this morning that the Marines have banned Twitter, Facebook, and MySpace for security reasons. However, the ominous-sounding "Immediate Ban" is not as alarming as it seems because:

1. The ban is limited to the Marines' computer network. It's not a ban on ALL social media.

2. There is an exception for "mission-critical need". ("A. ACCESS MAY BE ALLOWED BY MCEN DESIGNATED ACCREDITATION AUTHORITY (DAA) THROUGH A WAIVER PROCESS.") One wonders why they feel the need to put EVERYTHING IN CAPS.

3. The Marines are knee deep in the use of social media for public affairs, as Mashable notes, maintaining a Facebook page with 75,105 fans.

It was reported yesterday that The Department of Defense is reviewing social media access on its computer networks too: "The announcement comes after the Pentagon had overcome initial reluctance and begun to embrace Facebook, Twitter and other social media, with even the countr…

See new blog - Branding and Social Media

Visit my new blog, Branding and Social Media, integrating best practices in social media - a synthesis that is critical for all communicators in the future. I'll be posting there in the future.

Smithsonian Social Media Strategy Includes Branding

Take a look at the Smithsonian's "Web and New Media Strategy" which is noteworthy for many reasons--

1. It talks about branding. This is a connection that is only beginning to be made.
2. It is online and viewable by the public - fully transparent.
3. It integrates Web 1.0 and Web 2.0.
4. They don't pretend to have done it all - clearly we are looking at a work in progress
5. They created the strategy collaboratively using a wiki no less

And, last but not least

6. They actually have a strategy!

Below is a cut and paste of their strategic goals, which are really worthwhile for any organization:
Mission: Prioritize Web and New Media programs in proportion to their impact on the mission Brand: Strengthen brand relationships throughout the Smithsonian Learning: Facilitate dialogue in a global community of learners Audience: Attract larger audiences and engage them more deeply in long-term relationships Interpretation: Support the work of Smithsonian staff Technology: De…

Annoying (and a couple of useful) things people do in Twitter

Not to be a copycat OR negative, but I was just reading "A Brief and Informal Twitter Etiquette Guide" ( and had some thoughts of my own to share. Here are some truly annoying things people do in Twitter that lead me to want to unfollow them:

1. Overuse the "@" or "RT" function
2. Share a very sparse thought like "I was..." with no ending to the thought
3. Speculate about things very self indulgently, as in "Just thinking..." - obviously you were just thinking, you're posting that thought on Twitter!

There are other annoying things I'm sure, but nothing that comes to mind very immediately. Here are a couple of GOOD things to do:

1. Provide useful information, tips, etc.
2. Share breaking news
3. Share a good quote. I really enjoy that.