I write about the things that matter to me. All opinions are my own.

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Monday, January 26, 2009

Social media and branding - complete opposites that need to work together

This is an issue that nobody is talking about but everybody should be. Social media is about expressing yourself authentically, without a "message." Branding is about sticking to the message. Social media is getting stronger than ever and branding isn't going away either. How do we integrate the two?

I have some thoughts on that - more in a future post.