I write about the things that matter to me. All opinions are my own.

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Wednesday, November 5, 2008

Templates, automation, and branding

Related to templates, which have obvious implications for branding, is
automation. Idea here is
- automate repetitive tasks through technology
- teach people to use the tools
- free them up to do more important work

Branding is something that should be done in the bckground not something
that should be discussed, debated, and reinvented and reinterpreted
endlessly until it loses its impact and weastes people's time. Templates
and automation help achieve that.