Posts

Leaders apologizing and branding

Employer branding and Generation Y (well, all generations)

Switching agencies and branding

Branding and the upcoming U.S. presidential election

Country branding – an instructive article on Brand Kenya

Why U.S. federal government agencies don’t brand themselves

McDonald's goes after Starbucks, Starbucks freaks out

Customer service, social media, and branding--why brand makers should never, never give up trying

Sneak preview: new John Wiley book on branding

Word of mouth marketing and "cheeseheads"

In defense of brands

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.