Federal agency blogging, ethics and branding

What prevents total brand alignment - in government or anywhere?

Do you have the level of the brand right?

Miscellaneous Tweetlike thoughts after attending an employee engagement conference

Templates, automation, and branding

What I'm learning lately

Branding when there is no brand

Total Branding and Social Media - Can These Seemingly Opposing Paradigms Be Reconciled?

Total branding and the financial crisis

Random thoughts for today - total branding and communication

Bring the brand specialist in upfront

25 Ways To Use Technology for Brand-Aligned Communication

Leaders apologizing and branding

Employer branding and Generation Y (well, all generations)

Switching agencies and branding

Branding and the upcoming U.S. presidential election

Country branding – an instructive article on Brand Kenya

Why U.S. federal government agencies don’t brand themselves

McDonald's goes after Starbucks, Starbucks freaks out

Customer service, social media, and branding--why brand makers should never, never give up trying

Sneak preview: new John Wiley book on branding

Word of mouth marketing and "cheeseheads"

In defense of brands


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.