The Army's misguided "influencer" campaign

Should you really "lose control" of your brand to brand effectively?

Small company rebranding - just a logo?

Strong brand, weak market: Rolodex

Burger King's descent into commoditization

Branding as war

Branding leaders

Why do people love to hate the Department of Homeland Security? 7 reasons and 10 brand "cures"

The end of Starbucks, part II

Kellogg’s “silent” branding: smart or cynical?

Branding the homeless—a pathetic display of the dark side of branding

Aligning your personal brand with an employer brand

Terrorism, anti-Semitism damage Israel’s brand: What can be done?

New Facebook strategy - an Orwellian brand nightmare

Should brand consultants serve as policy advisers?

Brand Lessons from RAND’s “Enlisting Madison Avenue”

Brand momentum strategies released, but methodology for brand value determination still unclear

Branding and the pharmaceutical industry

Brands are people too - 5 lessons


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.